Kenya Commercial Bank Brand Manager, Communications & Sponsorship Job Vacancy
Kenya Commercial Bank, renowned for its diversity and growth in the Region is currently strengthening its support for group operations and business with the aim of maintaining Best Practice whilst also responding to the growing Business needs to support internal and external Customer Service delivery objectives and increase shareholder value.
To this end the following challenging positions have arisen and candidates with the requisite competencies and qualifications described below are hereby encouraged to apply.
Brand Manager, Communications & Sponsorship
Job Ref: MKT 02/2012
The Position:
Reporting to the Advertising and Communications Manager, the role supports development/ conceptualization of key communication messages across the region, as well as management of sponsorships and agencies to ensure quality service delivery.
Key Responsibilities:
- Support the quality of concepts and ideation for marketing campaigns for all brands across the region including NPDs.
- Manage negotiated relationships with the creative & media agencies to deliver quality and leverage the entire spend.
- They will also support regional synergies in this area where possible with the BM International.
- Negotiate, manage and execute all KCB sponsorships – rally, golf, camel derby, athletics, sports teams etc
- Ensure digital communication reflects brand architecture and excellence in terms of relevant tools.
- Effectively leverage research trackers to drive concept & idea generation for communication.
- Support Corporate Relations for Foundation activities to drive single minded messaging so as to define the Foundation positioning in consumers hearts and minds.