Steel Manufacturers / Hardware Supplier Company Human Resources Manager and a Marketing Manager Jobs in Kenya
one
of the largest Steel Manufacturers and Hardware Materials Suppliers in the
country, having been in the market for more than Forty One (41 years).
They
are looking to recruit a Human Resources Manager and a Marketing Manager to
join their team.
Marketing Manager
The
main purpose of this job is to provide leadership and direction in the sales
& marketing department.
This
will involve Planning, directing and coordinating the marketing of the
organizations products.
This
position reports to the Sales Director.
Key Responsibilities
Key Responsibilities
- Formulating, developing and reviewing sales and marketing strategies, policies and objectives in line with the organizational plans.
- Determining and managing the marketing budget to ensure achievement of the set objectives within designated budgets and taking corrective action when necessary.
- Developing and executing marketing plans and programs, both short and long term, to ensure profit growth and expansion of company products.
- Reviewing and recommending changes in the basic structure and organization of the marketing function to ensure effective utilization of the human resources.
- Researching, analyzing and monitoring financial, technological and demographic factors for capitalization of market opportunities in order to gain competitive advantage.
- Executing brand management, including planning and overseeing the organization’s advertising and promotion activities and managing advertising agencies.
- Developing and recommending pricing strategy for the organization which will result in the greatest market share in the long run.
- Evaluating advertising programs, merchandising policy and product packaging to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Conducting market surveys on current and new product concepts in order tomeet consumer expectations satisfactorily.
- Managing the sales and marketing staff so as to effectively recruit, mentor, motivate, facilitate training and execute succession planning.
- Coordinating and participating ¡n promotional activities and trade shows, working with developers, advertisers and production managers, to market the company’s products.
- Conducting economic and commercial surveys to identify potential markets for products.
- Conducting customer satisfaction surveys regularly to determine their satisfaction level and coming up with corrective actions on any anomalies noted.
- Ensuring effective use of all relevant ICT and other systems within the sales and marketing function.
- Developing reports to present to the Board of Directors.